Organic Traffic Is Still King
Despite changing times, organic traffic still covers more digital real estate than paid advertisements and social media shares. Stats show that organic traffic accounts for more than 50% of all website traffic, while ads and social account for a measly 15% even when put together.
SEO is arguably one, if not the best, ways to increase traffic to your site. After all, when you strip it down to its core, search engine optimisation is basically a bunch of strategies used to herd organic traffic to a website.
With more and more people consulting search engines for purchases and inquiries, you’d want to leverage all that organic traffic and funnel them to your site using SEO best practices.
SEO Is A Long-Term Investment
While it doesn’t give instantaneous results, SEO can be a gift that will keep on giving long after you’ve had it in place. Think of it as a long-term investment that pays dividends over time. Do it right and it’s going to bring a steady stream of traffic to your site and potentially save you thousands of dollars in advertising and marketing costs.
It Simply Works
There’s a reason SEO is still alive and kicking despite its many naysayers and that’s because it simply works. An excellent SEO strategy allows you to scale by funnelling organic traffic to your site. It might take a bit of time and effort, but when done right, you’ll be reaping the fruits of your SEO labor tenfold.
Whether you’re a new startup, a medium enterprise or a global business, you need SEO to create a reputable and profitable digital presence.